GSM Blue celebrated The Epic Mix last Nov. 7, 2017 at the C3 Events Place hosted by Nikko Ramos. The night revealed a lot of exciting news from the world’snumber one selling gin.
The attendees were first to meet the new GSM Blue endorser in a jaw-dropping entrance. Myrtle Sarrosa left the crowd in awe as she came down from the ceiling to the stage, like something heaven sent. Myrtle was also unveiled as the Ginebra San Miguel 2018 Calendar Girl.
This collaboration between one of the world’s top cosplayers and the world’s number one gin resulted in five (5) awesome calendars, each highlighting a brand under Ginebra San Miguel and showing a different version of Myrtle. For Ginebra San Miguel, Myrtle donned the brand’s iconic angel costume.
For GSM Blue, Myrtle looks out of this world in a cyber chic outfit. Myrtle channels an illusionist persona for Primera Light Brandy, while she transformed into a forest enchantress for Vino Kulafu. All Ginebra San Miguel brands are featured in the final calendar where Myrtle is seen as the Boss Lady
that she is.
Myrtle slays at each look so it would not be surprising if people would want to get their hands on all five Ginebra San Miguel 2018 calendars.
Aside from her popularity in the world of cosplay, Myrtle is also an actress,
blogger, singer, VJ and more. Myrtle is the perfect mix of everything GSM Blue stands
for – young, adventurous, passionate and innovative. She is living an epic life that is not
defined by one thing and she is most certainly not afraid to mix things up. Myrtle is the
archetype of a millennial which makes her the perfect face of GSM Blue and its new
campaign called, Mix for More. As explained by GSM Blue Brand Manager, Winchie
Tobias, the campaign reflects the millennials’ insatiable thirst to explore and their longing
for fruitful passion. Tobias further explained that for this age group, it’s all about
immersion to create a better version of a moment.
The biggest announcement of the night from the gin experts was the introduction
of two new GSM Blue Flavors – Margarita and Gin Pomelo.
GSM Blue Flavors Margarita combines the tang of lime, sweetness of orange
liqueur with lime and distinctive strength of tequila flavor. This classic drink from Mexico
is a classic that strikes all of the right keys. GSM Blue Flavors Gin Pomelo, is based on
the original Pinoy concoction widely known as "Ginpom". It became a hit in the 90's
when a popular juice brand launched litro packs of pomelo juice. It complements the
taste palate of the Filipino thus became popular and widely associated with gin.
GSM Blue Flavors has a light alcohol content of 35 proof. It is available in a 700ml bottle for only PhP135.
GSM Blue Flavors Margarita and GSM Blue Flavors Gin Pomelo will be available in 7-11 stores beginning November 8, 2017.